‘Marketing to blame for PS3’s failure’
On November - 17 - 2009
According research firm EEDAR’s Jesse Divnich the poor sales of the PS3 back at its launch should not be attributed to its high price point, but the bad marketing support for the console.
"There are times when marketing fails, you can spend so much money but it doesn’t matter. Sony spent $150 million globally on the launch of the PlayStation 3," said Divnich at the Montreal International Game Summit.
Divnich added: "A lot of people want to blame the high price points for the PS3’s failure, but I don’t think so, I blame the marketing, it impacted the success of the PS3 much more than the price."
