Nintendo Calls Chinatown Sales Frustrating; Implies Lack of Marketing
On December - 10 - 2009
So it’s been 8 months since "Grand Theft Auto: Chinatown Wars" released on the Nintendo DS, and, despite critical acclaim, the sales still haven’t picked up. MTV multiplayer spoke with Cammie Dunaway, the EVP of sales and marketing for Nintendo of America, about why she thought the game didn’t come close to the numbers you’d expect from a "GTA" title. For her it’s a simple case of marketing, and that not enough long-term marketing support was placed on the title.
