Self Optimising Web Pages
If you need to increase website conversion rates then you need to begin testing different copy because your page copy will have the biggest impact on your overall profits. Strong, focused copy that actively sells your products or services clearly and answers all the classic objections will trounce badly written, slack, unfocused and badly presented copy.
But the process of copy testing is not quite as simple as it ought to be. And this is a barrier to implementation. Ask virtually any internet marketer about the value of good copywriting and they’ll tell you it is vital. But few of these people actually actually get round to doing it.
Why so?
Because it is hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it actively reacts to the results of tests in such a way that your website gets better and better at converting as time moves on. The way evolving, or Darwinian HTML, works is via a clever feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed essentially gets a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.
Over time some copy will clearly outperform other copy and an automatic feed back system ensures that, as data comes in, the most powerful copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion machine.
The commercial value of increasing web conversion rates is massive and you can actually find a punchy little course about it on the website ReallySimpleTesting.com. Personally I think that one of the most interesting things you can learn there is how just tiny changes in website conversion rates at various stages in the purchase funnel can make a massive difference to the amount of money you make.
