Not having this…you may too close your small business!
“The fortune is in the follow-up,” and “The funds is in the list,” are phrases which will really be a source of endless income, or fatal profit leakage for a enterprise.
I know I touched on this in my last email to you, but I lately spoke to a enterprise owner about exactly the same topic, and realized that the difficulty is still incredibly widespread amongst companies.
So let me be really clear on this:
In case you correctly follow-up with clients, you may see a near INSTANTANEOUS raise in annual profits by 25 – 95%!
How much of a distinction would an boost of 75% in pure profit make inside your current small business?
How can I be so confident about this fact?
Due to the fact the numbers speak for themselves:
1) Research conducted by Bain & Company found that an boost of 5% in customer retention can enhance earnings by 25% to 95%
2) Exactly the same study found that it costs six to seven times more to gain a new customer than to keep an existing one.
3) According to Bain & Company, “US companies lose 50% of their clients every 5 years.”
4) “Companies that make customer service a high priority see twelve times the return on sales than those companies with a low emphasis on service.” -International Customer Service Association
5) “Two-thirds (or 66%) of clients do not feel valued by those serving them.” – Mark Stevens, Author
Can you see how important it is that you FOLLOW-UP with not only “hot leads,” but also your existing customer base?
When was the last time you sent a message to your existing clients to thank them for their business over the years?
When was the last time you asked your buyers what areas of your business THEY felt could be improved or changed?
Just taking the time to do small things to show that you value your consumers will GUARANTEE you not only see increased profits, but will also reduce your need to spend MORE on marketing to REPLACE the clients that have decided to take their income elsewhere.
The best part is, there is software and programs that will allow you to do all of this AUTOMATICALLY, so that you don’t have to spend any time sending out each message one-by-one.
Take your business’ profits to the next level, and create a system for following-up with your past and present customers before it comes back to hurt you.
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