Bing Will Be Profitable, Microsoft Says
Echoing an economic reality that also hampers its Xbox video gaming business, Microsoft’s Bing search engine has cost the company over $5 billion over the past several years. And while many feel that the software giant can never recover that expense, Microsoft this week said it is "confident" that Bing will not only be successful, but also profitable.
"As soon as we close and implement the Yahoo deal, we have achieved a milestone, [and] for advertisers, we are a credible number two [in the marketplace]," said Microsoft senior vice president Yusuf Mehdi. "The goal is about share gain. If we grow share, we will grow our way into profitability, and we have confidence we can do that."


